Paid Media Specialist

Key Responsibilities:

• Manage paid media assets from concept to go live in conjunction with internal and external agency partners.
• Manage email and SMS set-up, testing, deployment, and analytics.
• Manage testing of all assets, feedback loop, and sign off with agencies and internal teams
• Monitor daily performance of paid media, email, and SMS
• Stay abreast of trends in the paid media space and make recommendations on how they apply to the Rails Brand
• Review site to ensure full customer journey from marketing channels is delivering best in class experience
• Provide Ecommerce analytics and reporting as needed
• Additional responsibilities as required

Requirements:

• Strong understanding of paid media (Meta, Google, Snapchat, etc.), email, and SMS space within the contemporary fashion landscape
• Bachelor’s degree with 2+ years of relevant experience in an Ecommerce or omni capacity
• Very strong organizational and analytical skills with a high attention to detail are an absolute must for this role
• Experience with Shopify, Demandware, Adobe Experience Manager, Magento or similar Ecommerce platforms
• Proficiency in Excel
• Effective written and oral communication skills
• Collaborative by nature; ability to build and maintain strong relationships with cross-functional partners
• Ability to efficiently prioritize a demanding workload and adapt to changing priorities and responsibilities